Action
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 5 platforms: niche 43/100, demand 89/100, competition 69/100, development cost 54/100. On Steam: 39,129 games and 4,215,883 players online; 16% of games reach 500+ reviews, average spend per player is $17.98.
Niche
43/100
Demand (0–100)
89/100
Competition
69/100
Dev cost
54/100
Spend per player
$17.98
Hit rate (500+ reviews)
16%
Key findings
- Ranked #75 of 100 in the overall niche ranking.
- The niche looks best on App Store (85/100) and weakest on itch.io (0/100).
- Competition is above typical: 69/100 vs a median of 57/100 — standing out will take a strong hook or marketing.
- Development is costlier than typical: index 54/100 vs a median of 39/100 — plan for more time and money.
- On Steam, 16% of games reached 500+ reviews — about usual (median 16%).
- Small-studio games make up 63% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 99/100 | 39,129 | 100/100 | 9/100 | 60/100 |
| itch.io | 73/100 | 247,953 | 100/100 | 0/100 | 56/100 |
| Yandex Games | 77/100 | 1,049 | 65/100 | 52/100 | 50/100 |
| Google Play | 94/100 | 68% | 51/100 | 68/100 | 52/100 |
| App Store | 100/100 | 40% | 28/100 | 85/100 | 54/100 |
Example games — Steam
AAA / big hits
Counter-Strike: Global OffensiveValve · free
PUBG: BATTLEGROUNDSPUBG Corporation · free
Apex LegendsRespawn · free
Indie
RustFacepunch Studios · $39.99
ARK: Survival EvolvedStudio Wildcard, Instinct Games, Efecto Studios, Virtual Basement LLC · $14.99
The ForestEndnight Games Ltd · $19.99
Related genres
Data updated October 12, 2026 Methodology