Casual
A tough niche: many competitors for the demand that exists. Average across 5 platforms: niche 36/100, demand 83/100, competition 75/100, development cost 25/100. On Steam: 38,655 games and 643,406 players online; 10% of games reach 500+ reviews, average spend per player is $9.92.
Niche
36/100
Demand (0–100)
83/100
Competition
75/100
Dev cost
25/100
Spend per player
$9.92
Hit rate (500+ reviews)
10%
Key findings
- Ranked #95 of 100 in the overall niche ranking.
- The niche looks best on App Store (97/100) and weakest on Yandex Games (0/100).
- Competition is above typical: 75/100 vs a median of 57/100 — standing out will take a strong hook or marketing.
- Development is cheaper than typical: index 25/100 vs a median of 39/100 — the genre is within reach of a small team.
- On Steam, only 10% of games reached 500+ reviews — less often than usual (median 16%).
- Small-studio games make up 67% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 80/100 | 38,655 | 100/100 | 12/100 | 28/100 |
| itch.io | 85/100 | 71,657 | 87/100 | 33/100 | 25/100 |
| Yandex Games | 65/100 | 6,850 | 100/100 | 0/100 | 20/100 |
| Google Play | 90/100 | 90% | 84/100 | 38/100 | 23/100 |
| App Store | 97/100 | 20% | 4/100 | 97/100 | 29/100 |
Example games — Steam
AAA / big hits
Garry's ModFacepunch Studios · $9.99
BrawlhallaBlue Mammoth Games · free
VRChatVRChat Inc. · free
Indie
Fall Guys: Ultimate KnockoutMediatonic · free
Vampire Survivorsponcle · $4.99
BalatroLocalThunk · $14.99
Related genres
Data updated October 12, 2026 Methodology