Online co-op
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 4 platforms: niche 55/100, demand 81/100, competition 58/100, development cost 51/100. On Steam: 3,707 games and 2,745,716 players online; 38% of games reach 500+ reviews, average spend per player is $14.95.
Niche
55/100
Demand (0–100)
81/100
Competition
58/100
Dev cost
51/100
Spend per player
$14.95
Hit rate (500+ reviews)
38%
Key findings
- Ranked #20 of 100 in the overall niche ranking.
- The niche looks best on App Store (73/100) and weakest on Google Play (42/100).
- Competition is at a typical level: 58/100 vs a median of 57/100.
- Development is costlier than typical: index 51/100 vs a median of 39/100 — plan for more time and money.
- On Steam, 38% of games reached 500+ reviews — more often than usual (median 16%).
- Small-studio games make up 49% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 95/100 | 3,707 | 66/100 | 54/100 | 60/100 |
| itch.io | 75/100 | 6,889 | 64/100 | 52/100 | 55/100 |
| Yandex Games | no data | ||||
| Google Play | 87/100 | 87% | 80/100 | 42/100 | 47/100 |
| App Store | 67/100 | 33% | 20/100 | 73/100 | 43/100 |
Example games — Steam
AAA / big hits
Counter-Strike: Global OffensiveValve · free
PUBG: BATTLEGROUNDSPUBG Corporation · free
Left 4 Dead 2Valve · $9.99
Indie
PalworldPocketpair · $29.99
Among UsInnersloth · $4.99
PhasmophobiaKinetic Games · $19.99
Related genres
Data updated October 12, 2026 Methodology