Hidden object
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 4 platforms: niche 57/100, demand 57/100, competition 43/100, development cost 24/100. On Steam: 4,581 games and 3,758 players online; 5% of games reach 500+ reviews, average spend per player is $6.28.
Niche
57/100
Demand (0–100)
57/100
Competition
43/100
Dev cost
24/100
Spend per player
$6.28
Hit rate (500+ reviews)
5%
Key findings
- Ranked #16 of 100 in the overall niche ranking.
- The niche looks best on App Store (70/100) and weakest on Steam (30/100).
- Competition is below typical: 43/100 vs a median of 57/100 — a new game has an easier time getting noticed.
- Development is cheaper than typical: index 24/100 vs a median of 39/100 — the genre is within reach of a small team.
- On Steam, only 5% of games reached 500+ reviews — less often than usual (median 16%).
- Small-studio games make up 48% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 30/100 | 4,581 | 69/100 | 30/100 | 23/100 |
| itch.io | 75/100 | 847 | 42/100 | 66/100 | 28/100 |
| Yandex Games | no data | ||||
| Google Play | 64/100 | 62% | 42/100 | 61/100 | 23/100 |
| App Store | 60/100 | 32% | 19/100 | 70/100 | 23/100 |
Example games — Steam
AAA / big hits
SEASON OF MYSTERY: The Cherry Blossom MurdersSquare Enix · $4.99
Escape Rosecliff IslandSpinTop Games · $4.99
Amazing Adventures Around the WorldSpinTop Games · $4.99
Indie
Witch ItBarrel Roll Games · $19.99
The RoomFireproof Games · $4.99
The Room TwoFireproof Games · $4.99
Related genres
Data updated October 12, 2026 Methodology