Horror
A tough niche: many competitors for the demand that exists. Average across 5 platforms: niche 38/100, demand 82/100, competition 80/100, development cost 39/100. On Steam: 10,878 games and 561,156 players online; 22% of games reach 500+ reviews, average spend per player is $15.66.
Niche
38/100
Demand (0–100)
82/100
Competition
80/100
Dev cost
39/100
Spend per player
$15.66
Hit rate (500+ reviews)
22%
Key findings
- Ranked #91 of 100 in the overall niche ranking.
- The niche looks best on Yandex Games (60/100) and weakest on App Store (27/100).
- Competition is above typical: 80/100 vs a median of 57/100 — standing out will take a strong hook or marketing.
- Development cost is typical: index 39/100 vs a median of 39/100.
- On Steam, 22% of games reached 500+ reviews — more often than usual (median 16%).
- Small-studio games make up 61% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 79/100 | 10,878 | 82/100 | 39/100 | 46/100 |
| itch.io | 99/100 | 94,297 | 90/100 | 31/100 | 33/100 |
| Yandex Games | 73/100 | 462 | 50/100 | 60/100 | 44/100 |
| Google Play | 72/100 | 92% | 87/100 | 30/100 | 38/100 |
| App Store | 85/100 | 92% | 92/100 | 27/100 | 38/100 |
Example games — Steam
AAA / big hits
Left 4 Dead 2Valve · $9.99
Dead by DaylightBehaviour Interactive Inc. · $19.99
Lethal CompanyZeekerss · $9.99
Indie
The ForestEndnight Games Ltd · $19.99
PhasmophobiaKinetic Games · $19.99
Related genres
Data updated October 12, 2026 Methodology