Shooters
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 5 platforms: niche 53/100, demand 81/100, competition 59/100, development cost 59/100. On Steam: 9,844 games and 2,413,040 players online; 20% of games reach 500+ reviews, average spend per player is $13.60.
Niche
53/100
Demand (0–100)
81/100
Competition
59/100
Dev cost
59/100
Spend per player
$13.60
Hit rate (500+ reviews)
20%
Key findings
- Ranked #27 of 100 in the overall niche ranking.
- The niche looks best on App Store (70/100) and weakest on itch.io (25/100).
- Competition is at a typical level: 59/100 vs a median of 57/100.
- Development is costlier than typical: index 59/100 vs a median of 39/100 — plan for more time and money.
- On Steam, 20% of games reached 500+ reviews — more often than usual (median 16%).
- Small-studio games make up 53% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 93/100 | 9,844 | 80/100 | 38/100 | 66/100 |
| itch.io | 74/100 | 109,604 | 92/100 | 25/100 | 56/100 |
| Yandex Games | 64/100 | 172 | 32/100 | 66/100 | 58/100 |
| Google Play | 96/100 | 67% | 50/100 | 69/100 | 59/100 |
| App Store | 78/100 | 48% | 38/100 | 70/100 | 56/100 |
Example games — Steam
AAA / big hits
Counter-Strike: Global OffensiveValve · free
PUBG: BATTLEGROUNDSPUBG Corporation · free
Apex LegendsRespawn · free
Indie
UnturnedSmartly Dressed Games · free
Heroes & GeneralsTLM Partners · free
Deep Rock GalacticGhost Ship Games · $29.99
Related genres
Data updated October 12, 2026 Methodology