Survival
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 5 platforms: niche 47/100, demand 77/100, competition 68/100, development cost 54/100. On Steam: 7,371 games and 1,351,891 players online; 22% of games reach 500+ reviews, average spend per player is $15.84.
Niche
47/100
Demand (0–100)
77/100
Competition
68/100
Dev cost
54/100
Spend per player
$15.84
Hit rate (500+ reviews)
22%
Key findings
- Ranked #57 of 100 in the overall niche ranking.
- The niche looks best on App Store (60/100) and weakest on itch.io (30/100).
- Competition is above typical: 68/100 vs a median of 57/100 — standing out will take a strong hook or marketing.
- Development is costlier than typical: index 54/100 vs a median of 39/100 — plan for more time and money.
- On Steam, 22% of games reached 500+ reviews — more often than usual (median 16%).
- Small-studio games make up 57% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 88/100 | 7,371 | 76/100 | 43/100 | 61/100 |
| itch.io | 84/100 | 83,128 | 89/100 | 30/100 | 54/100 |
| Yandex Games | 69/100 | 1,059 | 66/100 | 49/100 | 53/100 |
| Google Play | 76/100 | 74% | 60/100 | 55/100 | 52/100 |
| App Store | 71/100 | 57% | 49/100 | 60/100 | 54/100 |
Example games — Steam
AAA / big hits
PUBG: BATTLEGROUNDSPUBG Corporation · free
Left 4 Dead 2Valve · $9.99
Dying LightTechland · $24.99
Related genres
Data updated October 12, 2026 Methodology