Clickers
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 5 platforms: niche 48/100, demand 60/100, competition 57/100, development cost 22/100. On Steam: 2,413 games and 66,110 players online; 9% of games reach 500+ reviews, average spend per player is $2.31.
Niche
48/100
Demand (0–100)
60/100
Competition
57/100
Dev cost
22/100
Spend per player
$2.31
Hit rate (500+ reviews)
9%
Key findings
- Ranked #54 of 100 in the overall niche ranking.
- The niche looks best on Google Play (68/100) and weakest on Steam (39/100).
- Competition is at a typical level: 57/100 vs a median of 57/100.
- Development is cheaper than typical: index 22/100 vs a median of 39/100 — the genre is within reach of a small team.
- On Steam, only 9% of games reached 500+ reviews — less often than usual (median 16%).
- Small-studio games make up 57% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 58/100 | 2,413 | 60/100 | 39/100 | 20/100 |
| itch.io | 76/100 | 14,287 | 71/100 | 47/100 | 25/100 |
| Yandex Games | 53/100 | 1,090 | 66/100 | 42/100 | 20/100 |
| Google Play | 59/100 | 49% | 21/100 | 68/100 | 23/100 |
| App Store | 55/100 | 70% | 64/100 | 44/100 | 23/100 |
Example games — Steam
AAA / big hits
Insaniquarium DeluxePopCap Games, Inc. · $4.99
Puzzle GO!2KMAGIC STUDIO · $1.99
The Birth of an Artificial Intelligence基本操作PlayClass · $34.99
Indie
Clicker HeroesPlaysaurus · free
AdVenture CapitalistHyper Hippo Games · free
Cookie ClickerOrteil, DashNet · $4.99
Related genres
Data updated October 12, 2026 Methodology