Immersive sims
An average niche: demand and competition are roughly balanced — the idea and execution decide. Average across 2 platforms: niche 56/100, demand 62/100, competition 41/100, development cost 59/100. On Steam: 3,545 games and 183,716 players online; 16% of games reach 500+ reviews, average spend per player is $21.07.
Niche
56/100
Demand (0–100)
62/100
Competition
41/100
Dev cost
59/100
Spend per player
$21.07
Hit rate (500+ reviews)
16%
Key findings
- Ranked #17 of 100 in the overall niche ranking.
- The niche looks best on itch.io (69/100) and weakest on Steam (43/100).
- Competition is below typical: 41/100 vs a median of 57/100 — a new game has an easier time getting noticed.
- Development is costlier than typical: index 59/100 vs a median of 39/100 — plan for more time and money.
- On Steam, 16% of games reached 500+ reviews — about usual (median 16%).
- Small-studio games make up 42% of all Steam games with this tag.
By platform
| Platform | Popularity | Games / leaders’ share | Competition | Niche | Dev cost |
|---|---|---|---|---|---|
| Steam | 68/100 | 3,545 | 66/100 | 43/100 | 61/100 |
| itch.io | 57/100 | 65 | 16/100 | 69/100 | 58/100 |
| Yandex Games | no data | ||||
| Google Play | no data | ||||
| App Store | no data | ||||
Example games — Steam
AAA / big hits
EA SPORTS FIFA 23EA Canada & EA Romania · free
Russian Fishing 4FishSoft LLC · free
NBA 2K25Visual Concepts · $69.99
Indie
Euro Truck Simulator 2SCS Software · $19.99
House FlipperEmpyrean · $24.99
Supermarket SimulatorNokta Games · $19.99
Related genres
Data updated October 12, 2026 Methodology